PAPI (Paper and pencil interviewing) is the most frequently used method for data collecting. It represents a process of personal interviewing where the pollster holds a printed-out questionnaire, reads the question to the respondent and fills the answers into the questionnaire.
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Sector for market and public opinion research presented the most up to date equipped CATI studio for collecting data over telephone as one of the first products of this kind on the market.
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CAPI (Computer aided personal interviewing) is a quantitative market research method in which the pollsters are aided by computer during the interviewing process. Each CAPI research requires programming of a system which contains structural questionnaire of the research.
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On line research is conducted by means of computer and the respondent fills in the questionnaire posted on the website which is specially designed and posted for that research.
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Mystery Shopper is one of the tools used with objective to conduct individual and client-adjusted qualitative research in simple and above all economical way.
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Depth interview presents qualitative market research which provides one-on-one communication with objective to gain deeper knowledge about people’s opinions, feelings and behaviour on important issues. This type of interview is often unstructured and therefore it allows the pollster to entice the respondent to speak about given topic.
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Focus groups are the most frequently used technique of qualitative research. They involve a discussion on a certain topic conducted in an informal manner in a group of 6 to 10 people gathered to express their opinions and ideas in connection with the given topic.
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Ninamedia Research is focused on
listening to the clients' demands and adjusting our approach to
their requirements through developed research network as well as
rendering quality and timely information about competition market
in general, possible obstacles and their removal.
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Quantitative methods are employed to collect data from high number of respondents which are then applied onto entire population. The research of this kind is focused on data in figures: counting, ranking, and specifying relations and predictions of occurrences among population. Results obtained through statistic analysis of collected data are presented in tables or charts and they are used as basis for writing reports.More info
Qualitative research methods are used for making deeper analyses in contrast to quantitative methods. The objective is to explain behaviour in more details and to provide an answer to the question "Why?"More info
The point of market research is to
collect valid and reliable information which can help in making
decisions as to market operations, planning activities, solving
specific difficulties or controlling business success.
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